NY English Messenger Bot — Bilingual AI Assistant for Facebook Messenger
The production Facebook Messenger assistant for New York English — an executive English coaching studio in Guadalajara — answering prospective students 24/7 in English and Spanish.
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The Challenge
New York English reactivated its Facebook page as a marketing channel, and prospective students — Mexican professionals weighing executive English coaching — began sending Messenger questions about pricing, scheduling, methodology, and online vs. in-person classes, in both English and Spanish. The studio can't watch the inbox around the clock, prospects expect fast answers, and a generic auto-reply or a chatbot that invents course details would cost real enrollments.
The Solution
A two-layer router sends quick pleasantries to Claude Haiku for fast, low-cost replies and real questions to Claude Sonnet with RAG context — so answers about pricing, scheduling, and methodology are grounded in New York English's own bilingual content, never invented, and delivered in the prospect's detected language. When someone wants a person, Meta's Handover Protocol passes the thread to the studio's Page inbox and auto-resumes the bot after a 30-minute timeout. HMAC-verified webhooks, Sentry monitoring, and a /health endpoint keep it production-solid.
Key Features
- 24/7 answers to prospective-student questions about NY English's pricing, scheduling, and methodology
- Bilingual EN/ES with automatic language detection — Mexican professionals are answered in their own language
- RAG-grounded responses pulled from New York English's real course and pricing content — never invented
- Handover to the studio's Page inbox when a prospect is ready to enroll or needs a personal reply
- Proven in production — the reference build the multi-tenant CushLabs Messenger platform was extracted from
Results
- Instant, accurate answers on pricing, scheduling, and methodology — in the prospect's own language
- Hours of repetitive Messenger triage reclaimed for the studio owner
- RAG-grounded on real course content — zero invented details
- Production reference build the CushLabs Messenger platform was extracted from
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